Browsing articles from "January, 2013"
Jan 30, 2013

Measuring the Value of Internal Communications – Part II

There is no getting around ROI. And why should there be. Organizations close shop every day because resources are spent and nothing is gained. So internal communications, like any other business function needs to prove its value. But when compared to other support functions take Legal, Finance, IT or Human Resources, internal communications professionals can spend more time defining ROI than delivering the value and impact we can. We have to prove more than our siblings, if you will, that what we do matters.

Ask any psychologist, counselor or coach and they will tell you the importance of knowing your value. Equally important is being able to communicate it to others. All sorts of problems arise when as individuals we don’t know our worth. Consequences also await communicators when there is a lack of understanding around the value and impact of internal communications.

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Jan 26, 2013

Measuring the Value of Internal Communications – Part I

There is little doubt that internal communications is an essential component of any organization. Yet, many senior executives representing Human Resources, Corporate Communications, and lines of business struggle to answer a few key questions:

  • Where should internal communications sit and who are its key clients?
  • How many internal communications professionals are really needed?
  • What is the best way to structure the team?
  • In what work should I engage my internal communications team?

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Jan 20, 2013

Internal Communications: Where are we today?

There has been a shift in the internal communications field from dissemination of information to enabling of communication. This shift has been driven by a number of changes, including advances in technology and a heightened focus on employee engagement as a strategic priority.

This is all good stuff – more evidence of how and why communications can add value. Yet our response as a profession has been, well… delicate. We have embraced the advances and shifts but have we made a concerted effort to update the discipline to align with this shift? Not yet.

There’s work to be done. How have these shifts changed our role within organizations? What changes are surface and what changes have redefined the core body of work? Are the right people still doing the right work? Has professional development and standards of the profession acknowledged this transition? Continue reading »