Browsing articles from "September, 2013"
Sep 19, 2013

Lessons Learned: Nonprofit Organizations

As communications leaders, we have our work cut out for us. Delivering impact and value is only compounded with the need we have to demonstrate our actual value. With this task in mind, I think there are lessons we can learn from other business functions and organization types. I’m thinking about IT, HR, Nonprofit Organizations, Political Campaigns, etc.

I’d like to examine a few of these. Let’s kick it off with nonprofit and faith-based organizations.

Nonprofits are unique organizations in that they live and breathe by people’s desire and commitment to be engaged without pay. I’m talking about volunteers. Nonprofits are well aware of the critical role that volunteers play and so they take engagement very seriously. For us, our employees should be looked at in similar ways. Yes, they get paid. But at the end of the day, the success of the company is contingent on how engaged they are; how much they decide to commit to achieving results for the company. They want to see the company succeed when they believe in it and are connected to it. What are we doing to ensure that?

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