Browsing articles from "September, 2014"
Sep 23, 2014
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What Will Uber Teach Communicators about Data, Analytics, and Storytelling?

A couple of weeks ago, I read an article in the New York Times that made me think about a blog post I wrote last October called what we can learn from political campaigns. In it, I suggested that communicators could learn a lot about how to use data to shape communication strategies by studying how David Plouffe masterminded Barack Obama’s 2012 presidential campaign. Like no political campaign before, Plouffe led a strategy to drive voter engagement, bolster volunteerism, and boost ballot box activity. And now, Plouffe is headed to Uber to lead their strategic planning, communication, and policy efforts.

With the amount of data that Uber captures, it will be amazing to see how Plouffe uses that data to develop targeted campaigns that both frame people’s perceptions about the experience of using Uber and draw on public opinion to push for legislation to give Uber access to parts of the world where it’s currently not operating.

He says in the New York Times, “This is a company that loves data and utilizes it, which is something that I’ve utilized a lot. If we can use data in smart and appropriate ways to tell our story better, people are more likely to use Uber for transportation.”

Watch this space. I think we’re all set up to learn a lot in terms of how we can apply data analytics to our communication strategies. To read the full New York Times article, click here.