Browsing articles from "October, 2014"
Oct 2, 2014

How to Tell the External Story Inside the Organization

Before I jump into a quick recap of our recent ICLC Atlanta forum, I wanted to give you an update on what we’ve accomplished since our last forum in May. After completing our ICLC interest survey, we received a lot of interest in starting additional chapters. That said, we will soon have active chapters in Houston, London, and Singapore. This is very exciting, and we hope to see other chapters develop in the near future too. If you are interested in starting a chapter or getting involved with one of the already existing chapters, please visit the ICLC website.

Now I’d like to make sure you have access to materials from our Atlanta forum that took place in September. It was an extremely engaging session, led by visual strategist Jenny Trautman, which focused on “Telling the External Story Inside the Organization.” A key topic for us as communicators, as the line between internal and external communications is blurred, is to help make sure our employees are brand ambassadors who can drive the commercial agenda of the business.

We learned about great tips and tools from both GE and IBM, as well as what guiding principles we should follow. Click here to view the recap with these details. The below infographic will also help to explain the session.


And lastly, we have a lot of great photos as well as a video, so be sure to check them out as well.

ICLC Atlanta September 2014 Forum – Photos
ICLC Atlanta September 2014 Forum – Video

For more information about the ICLC, take a look at the ICLC website.