Browsing articles in "Measuring Value"
Jan 30, 2013

Measuring the Value of Internal Communications – Part II

There is no getting around ROI. And why should there be. Organizations close shop every day because resources are spent and nothing is gained. So internal communications, like any other business function needs to prove its value. But when compared to other support functions take Legal, Finance, IT or Human Resources, internal communications professionals can spend more time defining ROI than delivering the value and impact we can. We have to prove more than our siblings, if you will, that what we do matters.

Ask any psychologist, counselor or coach and they will tell you the importance of knowing your value. Equally important is being able to communicate it to others. All sorts of problems arise when as individuals we don’t know our worth. Consequences also await communicators when there is a lack of understanding around the value and impact of internal communications.

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Jan 26, 2013

Measuring the Value of Internal Communications – Part I

There is little doubt that internal communications is an essential component of any organization. Yet, many senior executives representing Human Resources, Corporate Communications, and lines of business struggle to answer a few key questions:

  • Where should internal communications sit and who are its key clients?
  • How many internal communications professionals are really needed?
  • What is the best way to structure the team?
  • In what work should I engage my internal communications team?

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