Browsing articles in "Up for Debate"
Jun 26, 2013
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An internal comms response to the Edelman trust barometer

Edelman’s 2013 Trust Barometer revealed unsurprisingly that organizational trust continues to erode. My question is, why and what can internal communicators do about it? How can internal communications restore or at least repair trust in organizations?

A clear indication that trust is eroding is how often employees go to external sources to find authentic company information. If employees turn to external sources for information, including social media, media releases, etc., what does it say about how trustworthy the information is that they are receiving? Moreover, what does it suggest about a possible dearth of information?

One could argue that they are turning elsewhere because companies, particularly leaders and managers, are not giving them the right information, talking to them enough and are not being transparent or authentic.

In the absence of available truth, people will seek out an answer and unfortunately, it may not be the right one.

This doesn’t have to be the case.

Let’s be honest. Who really has the information about what’s happening in the company? From whom do employees consistently say they prefer to get company information? Why wouldn’t we, as companies, prefer to be the trusted source of information?

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Feb 19, 2013
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Why social media should not be feared

Throughout the history of organizational communication, new channels have been developed that many thought would revolutionize the way we do our jobs. Things that should have revolutionized the industry but did not:

Newsletters…Video…Email…Intranet

What’s next?

Social media and mobile

The takeaway: There will always be new channels, but we should never be victim to them. When that happens we cause confusion about our purpose and link our value with our channels. Our purpose does not change.

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Feb 12, 2013
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Are single contributor roles ok for internal communications?

A simple glance at Internal Communications manager job announcements will demonstrate what I consider to be a perception problem for the field. These IC Manager roles are often single contributor roles to their organizations. So…company X is looking to hire on individuals to build, as they state, their internal communications capacity from the ground up. Sorry, this is just not possible.

To me, this phenomenon is an indication that companies know there is a need but cannot quite articulate it – and have no expectation as to what this person should do, or needs to do, in order to fulfill the role. Let’s face it. There is no common thinking around internal communications management roles. You wouldn’t see this happening in HR or IT. But because people don’t understand what all should be in IC, what comes with it, they are venturing into it for the first time, so they venture in the dark.

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