Jan 26, 2013

Measuring the Value of Internal Communications – Part I

There is little doubt that internal communications is an essential component of any organization. Yet, many senior executives representing Human Resources, Corporate Communications, and lines of business struggle to answer a few key questions:

  • Where should internal communications sit and who are its key clients?
  • How many internal communications professionals are really needed?
  • What is the best way to structure the team?
  • In what work should I engage my internal communications team?

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Jan 20, 2013

Internal Communications: Where are we today?

There has been a shift in the internal communications field from dissemination of information to enabling of communication. This shift has been driven by a number of changes, including advances in technology and a heightened focus on employee engagement as a strategic priority.

This is all good stuff – more evidence of how and why communications can add value. Yet our response as a profession has been, well… delicate. We have embraced the advances and shifts but have we made a concerted effort to update the discipline to align with this shift? Not yet.

There’s work to be done. How have these shifts changed our role within organizations? What changes are surface and what changes have redefined the core body of work? Are the right people still doing the right work? Has professional development and standards of the profession acknowledged this transition? Continue reading »